Interactive websites - where you allow your visitors to post messages, opinions, ideas or comments - are more likely to gain a captive audience and encourage repeat visits.
In fact, interactivity is what sets the Internet apart from other media like Radio, TV or print. People like to give their 2-cents' worth, and providing a friendly and non-threatening environment encourages valuable feedback.
A fully functional message board or chat room in your website gives your visitors the impression that you care enough to listen to what they have to say.
This is also one of the easiest ways to increase traffic and build a database, which we all know are two of the major goals of any commercial website.
